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  • Writer's pictureArpit Shah

Esri - Staying under the radar

Updated: Jul 1, 2021

I admire businesses which have sustained over a large period of time. Those which have been carefully moulded, which have built a brand based on enduring products, timeless values and stable performance. However, the times have changed and how! : innovation, growth, funding are some of the buzzwords now. Running a business notwithstanding, one has to even deploy digital marketing to appease Google Search algorithms for decent online visibility. Hence this blog.

Returning to the topic, I feel modern day businesses appear on the scene like firecrackers: spectacular, dazzling, noisy. Many disappear like firecrackers too: without a trace. The likes of Google, Amazon, Facebook and Uber are exceptions: like everlasting firecrackers, like utopia. Churning out quality products and experiences at lightning speed.

Often, one stumbles upon businesses from the bygone era, those who have managed to exist thus far. Some have evolved over time while others are expecting their fate to be sealed. Esri is one such company and it falls in the former category.

'It (Esri) has survived five tectonic shifts in technology'. Absorb the depth of this fact. Read this and more about it in this fantastic article in Forbes here. And it is primed to survive a few more. Because it has managed to work under the radar, quietly prodding away, building supreme domain expertise and solving problems which matter. Not many are aware about this company despite it being, to put it rather simply, the best mapping solutions company in the world. They have >40% global market share and mapping practitioners swear by the software this company produces. However, times are changing and more people are beginning to notice the industry because of one technology giant: Google.

When we as consumers think of mapping, the first thing which comes to our mind is Google Maps, isn't it? It is just so useful in so many ways. Locating something? Use Google Maps. Got lost? Use Google Maps. Ordering food? Food apps have Google Maps integrated in them. We just love the utility that Google Maps provides.

Esri has built its name by providing world class, industry grade mapping technology and solutions to governments, corporations and institutions. It does so much for environment conservation too (Esri was founded as Environmental Systems Research Institute). It is the powerhouse of Analytics + Visualisation i.e. GIS (geographic information system) and its emphasis on Location Intelligence has led to it rebranding itself as the company specialising in 'The Science of Where'.

I am certain people will begin noticing and admiring this company more as the appreciation for Google Maps and mapping in general, rises. I'd prefer Esri remains under the radar though. (Like: the silent guardian.. the watchful protector..). In that case I must stop blogging about it, isn't it ? But mapmyops / Intelloc Mapping is not Esri. It is, at this moment, a tiny speck of nobody. However, we aspire to become a modern day startup with a dash of sustainability, which is why we are honoured to collaborate with Esri and use its GIS solutions to deploy commercial grade mapping technology in organisations to improve their business operations.


Intelloc Mapping Services | is engaged in selling products which capture geo-data (Drones), process geo-data (Geographic Information System) as well as services (PoI Datasets & Satellite Imagery). Together, these help organizations to benefit from Geo-Intelligence for purposes such as operations improvement, project management and digital enabled growth.

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